Most agencies optimize one channel. We deliver growth across all.
Siloed marketing wastes money. You need a partner who connects every touchpoint, measures what matters, and scales what works.
Organic Traffic Growth
+89%
ROAS
3.8×
e-commerce avg
CPL Reduction
52%
vs prev agency
Wasted Spend
Eliminated on first audit
61%
Premium Partner
Partner
Meta
Business Partner
Microsoft
Advertising
HubSpot
Solutions Partner
Semrush
Certified
3+
Years of Excellence
4
Countries Served
91%
Campaign Success Rate
28+
Expert Resources
The Problem
Most businesses aren't losing to competitors. They're losing to their own marketing stack.
You hire an SEO agency. A separate PPC freelancer. A social media manager. Each optimizes their own channel—and none talk to each other. SEO keywords never make it into ad campaigns. Attribution becomes guessing. Five invoices, five vendors, no accountability.
That's not a marketing problem. It's a coordination problem—and it's costing you money every day.
The Solution
One integrated system beats five broken vendors.
SEO research feeds directly into paid campaigns. Analytics reveal which visitors convert. Pages are built to maximize traffic you're already paying for. Automation nurtures leads. AI optimizes everything in real-time.
One team. One system. Every dollar tracked. That's the Excel difference.
See It In Action
Speed Wreckers: 66 → 787.67 conversions.
Perth auto removal, one disconnected ad account. Fifteen months with integrated SEO, paid, and analytics. Here's what happened.
Before Excel
3K
Clicks
66
Conversions
$7.62K
Ad Spend
~$115
Cost Per Conversion
After Excel (15 Months)
25.2K (8.4×)
Clicks
787.67 (+1,092%)
Conversions
$80.7K
Ad Spend
~$102
Cost Per Conversion
8.4× more clicks. Nearly 12× more conversions. And a lower cost per conversion than when they started. That's what happens when every channel is built to feed the others instead of compete with them.
Referred by Speed Wreckers
Auto Point Car Removal
Speed Wreckers liked their numbers enough to send us a competitor in the same industry. Auto Point's results from their first stretch working with Excel:
39
Conversions
$3.17K
Ad Spend
$81
Cost Per Conversion
What We Do
Full-Service Digital Marketing
Cohesive, measurable, built around your goals.
Search Engine Optimisation
Build authority through technical SEO, strategic content, and link building—your organic foundation for paid amplification.
- Technical Foundation
- Authority Building
- Organic Momentum
- Keyword Strategy
- Content Integration
- Link Building
Pay-Per-Click (PPC)
Scale proven organic keywords with paid ads. AI-powered bidding eliminates waste and maximizes return on every pound spent.
- Smart Bidding
- Keyword Scaling
- ROI Maximization
- Waste Elimination
- AI-Powered Optimization
- Performance Tracking
Social Media Advertising
Reach your ideal customers where they are—Meta, LinkedIn, TikTok—with precision targeting and strategic creative.
- Precision Targeting
- Strategic Creative
- Audience Segments
- Lead Generation
- Brand Awareness
- Multi-Platform
Web Design & Development
Fast, high-converting websites built to turn traffic into revenue. Every page optimized for your goals.
- Conversion Optimization
- Performance Engineering
- Mobile-First Design
- Revenue-Focused
- A/B Testing
- User Experience
Marketing Automation
Nurture leads automatically through intelligent email, CRM workflows, and behavioral triggers. Never lose a warm lead.
- Email Sequences
- CRM Integration
- Behavioral Triggers
- Lead Nurturing
- Warm Lead Capture
- Sales Enablement
Analytics & Attribution
Know exactly where your revenue comes from. Full-funnel tracking, GDPR-compliant, no black boxes.
- Full-Funnel Tracking
- Conversion Attribution
- Revenue Clarity
- GDPR-Compliant
- Custom Dashboards
- Actionable Insights
Wali Nori
Founder & Lead Strategist at Excel Consultancy
I built Excel because I was tired of agencies that specialize in one channel, hide behind reports, and hand you off to a junior coordinator. I work directly with every client, run strategy, and stay accountable. When you work with Excel, you get someone who knows what they're doing.
Why Excel
Why Excel
We deliver measurable revenue growth where every investment is tracked to outcomes.
Flat-Fee, Aligned Pricing
Our incentives aligned with your results, not budget size. Only win when you grow.
Full-Stack Integration
Connect SEO, paid, web, analytics, automation into one system. No silos.
AI-Powered Optimization
ML handles bidding, content scoring, attribution at scale. Faster, smarter than manual.
Founder-Led, Client-Focused
Wali works on every client. No junior coordinator handoffs.
52%
Cost Per Lead
reduction vs. previous agency
+89%
Organic Traffic
growth in 6 months
3.8×
E-Commerce ROAS
average across clients
61%
Wasted Budget
eliminated on first audit
Client Testimonials
Trusted by Growing Businesses
“Excel is a professional with achievable objectives set, highly recommended.”
Speed Wreckers
Perth, WA · Automotive
“Excel has great professional services and affordable for any SMEs. Highly recommended.”
Auto Point Car Removal
Perth, WA · Automotive
AI-Powered Marketing
Harnessing AI, Machine Learning & the Latest Technology
We don't use AI as a marketing gimmick. It's the backbone of how we optimize your entire system in real-time—faster and smarter than any manual process.
Automated Optimization
Continuous A/B testing, bid adjustments, and audience refinement happen 24/7 without manual intervention, keeping your campaigns optimised across changing market conditions.
Smart Bid Management
AI optimises ad spend across channels in real-time, automatically shifting budget toward high-intent, high-converting keywords to maximise every pound of paid spend.
AI-Assisted Content
Create SEO content at scale without sacrificing quality. AI identifies content gaps, optimises for search intent, and maintains your voice across every page.
Predictive Analytics
Anticipate customer behaviour and identify high-conversion prospects before they're ready to buy. Focus your budget on the audiences most likely to convert.
Intelligent Attribution
ML-powered attribution cuts through last-click bias to reveal the true revenue drivers across your entire funnel. Know exactly which touchpoints drive conversions.
Conversion Modeling
Privacy-compliant conversion modelling keeps your bidding signals strong while staying fully GDPR-compliant. Measure what matters without compromising customer privacy.
Resources
Marketing Insights & Resources
Practical guides on growth strategy, paid media, SEO, and marketing automation. Built from real client work and actual results.
The Procurement Pivot: Why You Should Stop "Marketing" and Start Buying Customers
Most businesses budget for marketing incorrectly. High-ticket SMEs don't need visibility, they need customers on demand. Here's how EXCEL treats digital marketing as a procurement system where the math either works or it doesn't.
How to Implement Google Consent Mode v2 Without Losing 40% of Your Conversion Data
Google Consent Mode v2 is now mandatory for EU advertisers. Here's how to implement it correctly and use behavioral modeling to recover the conversions you think you've lost.
Client-Side vs. Server-Side Tracking: What's the Difference for GDPR Compliance?
The tracking architecture you choose has major GDPR implications. Here's a plain-English breakdown of client-side vs. server-side tracking and when each is appropriate.
How to Set Up a Pay-or-Consent Model Without Violating EU Privacy Laws
The "pay-or-consent" model is gaining traction across Europe, but the rules are complex. Here's what the EDPB guidelines actually say and how to implement one safely.
Does Server-Side GTM Improve Website Load Speed and Data Accuracy?
Server-side GTM promises faster load times and better data. Here's what the evidence actually shows with real benchmarks and the conditions under which sGTM genuinely improves performance.
How to Future-Proof Your Marketing Tracking for a Cookieless Browser Environment
Third-party cookies are effectively gone. Here's a practical framework for building first-party data infrastructure that performs regardless of browser or regulatory changes.
Free Strategy Session
Work With a Results-Driven Digital Marketing Agency. Get Your Free Audit.
Book a free 30-minute strategy call, valued at $2,000. We'll audit your current digital presence, identify your biggest growth opportunities, and give you a clear, actionable plan. No commitment. No sales pitch.
Full audit of your current SEO, paid ads & analytics
Identification of your 3 biggest untapped growth levers
A clear 90-day action plan you can use, with or without us