We Help Brands Reach Their Full Online Digital Marketing Potential.
Excel is a performance-first marketing consultancy. We build data-driven, multi-channel strategies that connect your SEO, paid ads, and analytics into a single growth engine, backed by AI, delivered with precision.
Organic Traffic Growth
+89%
ROAS
3.8×
e-commerce avg
CPL Reduction
52%
vs prev agency
Wasted Spend
Eliminated on first audit
61%
Premium Partner
Partner
Meta
Business Partner
Microsoft
Advertising
HubSpot
Solutions Partner
Semrush
Certified
3+
Years of Excellence
4
Countries Served
91%
Campaign Success Rate
28+
Expert Resources
What We Do
Full-Service Digital Marketing Solutions
We Drive Growth Through a Multi-Channel Digital Marketing Strategy, one that is cohesive, measurable, and built around your business goals.
Search Engine Optimisation
Drive sustainable organic growth with technical excellence, strategic content, and authority building. We help ambitious brands dominate search results and compound their traffic month over month.
- Technical SEO Audits
- Keyword Strategy
- Content Optimisation
- Link Building
- Local SEO
- Enterprise SEO
Pay-Per-Click (PPC)
Data-driven paid advertising across Google, Microsoft Bing, and beyond. We treat every euro as a procurement investment, buying customers at a profitable spread, not just impressions.
- Google Ads
- Microsoft Bing Ads
- Google Shopping
- Remarketing
- Smart Bidding
- ChatGPT Ads
Social Media Advertising
Precision targeting on Meta, LinkedIn, and TikTok to build brand awareness and generate high-quality leads from your ideal audience segments.
- Facebook & Instagram Ads
- LinkedIn Ads
- TikTok Ads
- Creative Strategy
- Audience Targeting
- Retargeting
Web Design & Development
High-converting landing pages and websites built on fast, scalable infrastructure. Every page is designed with one goal: turning traffic into revenue.
- Landing Page Design
- Conversion Optimisation
- Performance Engineering
- Mobile-First
- A/B Testing
- CRO Audits
Marketing Automation
Nurture leads at scale with intelligent email sequences, CRM integration, and automated workflows that keep your pipeline full without manual effort.
- Email Sequences
- CRM Integration
- Lead Scoring
- Behavioural Triggers
- Drip Campaigns
- Sales Enablement
Analytics & Attribution
Know exactly where your revenue comes from. Full-funnel tracking, consent-compliant measurement, and clear dashboards that show what is actually working.
- GA4 Setup
- Conversion Tracking
- Multi-Touch Attribution
- Custom Dashboards
- GDPR Compliance
- Reporting
Wali Nori
Founder & Lead Strategist at Excel Consultancy
Digital marketing specialist with hands-on experience across SEO, paid media, and AI-driven strategy. I work directly with every client, no account managers, no junior handoffs. When you work with Excel, you work with me.
Why Excel
We are a Full-Service Digital Marketing Agency Built for Results.
Businesses of all sizes and industries trust us to manage their digital marketing. We don't sell meetings or reports, we deliver measurable revenue growth through a performance system where every investment is tracked to outcomes.
Flat-fee pricing
No percentage of spend. Our incentives are aligned with your results, not your budget size.
AI-powered operations
We leverage machine learning to optimise campaigns, content, and attribution faster than any manual process.
Full-funnel visibility
From first impression to closed deal, we track every touchpoint and attribute revenue correctly.
GDPR & privacy-first
Fully compliant measurement built for global privacy regulations, no compromises.
52%
Avg. CPL Reduction
vs. previous agency
+89%
Organic Traffic Growth
in 6 months
3.8×
Verified ROAS
for e-commerce clients
61%
Wasted Spend Eliminated
on first audit
Client Results
What Our Clients Say
“Excel is a professional with achievable objectives set, highly recommended.”
Speed Wreckers
Perth, WA · Automotive
“Excel has great professional services and affordable for any SMEs. Highly recommended.”
Auto Point Car Removal
Perth, WA · Automotive
AI-Powered Marketing
Harnessing AI, Machine Learning & the Latest Technology
We embed artificial intelligence into every layer of your digital marketing strategy, delivering smarter results, faster optimisation, and sustainable competitive advantage.
AI-Driven SEO
Machine learning models analyse search patterns, identify semantic content gaps, and optimise for AI-powered search engines at a scale impossible to achieve manually.
Smart PPC Bidding
AI-powered bid management algorithms optimise your ad spend in real-time, automatically shifting budget toward the highest-performing keywords and audiences.
Automated Content
AI-assisted content creation and optimisation at scale, maintaining quality and brand voice while dramatically reducing time-to-publish for SEO content programmes.
Predictive Analytics
Anticipate customer behaviour and market trends before they happen. Predictive models surface opportunities and flag risks weeks ahead of manual analysis.
Intelligent Attribution
ML-powered attribution models reveal the true impact of every marketing touchpoint, cutting through last-click bias to show you where your best customers actually come from.
Privacy-Safe Measurement
AI-enhanced conversion modelling recovers measurement lost to consent restrictions, keeping your data GDPR-compliant without sacrificing bidding signal quality.
Resources
Marketing Insights & Resources
Expert guides, case studies, and data-driven strategies from the Excel team.
The Procurement Pivot: Why You Should Stop "Marketing" and Start Buying Customers
Most businesses budget for marketing incorrectly. High-ticket SMEs don't need visibility, they need customers on demand. Here's how EXCEL treats digital marketing as a procurement system where the math either works or it doesn't.
How to Implement Google Consent Mode v2 Without Losing 40% of Your Conversion Data
Google Consent Mode v2 is now mandatory for EU advertisers. Here's how to implement it correctly and use behavioral modeling to recover the conversions you think you've lost.
Client-Side vs. Server-Side Tracking: What's the Difference for GDPR Compliance?
The tracking architecture you choose has major GDPR implications. Here's a plain-English breakdown of client-side vs. server-side tracking and when each is appropriate.
How to Set Up a Pay-or-Consent Model Without Violating EU Privacy Laws
The "pay-or-consent" model is gaining traction across Europe, but the rules are complex. Here's what the EDPB guidelines actually say and how to implement one safely.
Does Server-Side GTM Improve Website Load Speed and Data Accuracy?
Server-side GTM promises faster load times and better data. Here's what the evidence actually shows with real benchmarks and the conditions under which sGTM genuinely improves performance.
How to Future-Proof Your Marketing Tracking for a Cookieless Browser Environment
Third-party cookies are effectively gone. Here's a practical framework for building first-party data infrastructure that performs regardless of browser or regulatory changes.
Free Strategy Session
Work With a Results-Driven Digital Marketing Agency. Get Your Free Audit.
Book a free 30-minute strategy call, valued at $2,000. We'll audit your current digital presence, identify your biggest growth opportunities, and give you a clear, actionable plan. No commitment. No sales pitch.
Full audit of your current SEO, paid ads & analytics
Identification of your 3 biggest untapped growth levers
A clear 90-day action plan you can use, with or without us